How we helped Delespesialisten become more data-driven and streamline their customer journeys

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Delespesialisten lacked overview and needed reports, dashboards and insights to analyze performance and results.

Through the use of HubSpot and generative AI, we've helped them gain better visibility, improve campaigns and automate tasks.

About Delespesialisten

Delespesialisten is a leading importer of car parts in Norway, with a main warehouse in the Netherlands and a local warehouse in Tønsberg. This gives us efficient logistics and the opportunity to offer a wide range of high-quality original parts from all over the world. The company also specializes in supplying diagnostic equipment, which helps workshops become more independent of local brand dealers. By combining this expertise with a good understanding of the market, Delespesialisten offers a unique combination of quality, availability and professional service for both private individuals and professional workshops.

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The collaboration with Markedspartner

Delespesialisten partnered with Markedspartner to become more data-driven and streamline its customer journeys.

"With Markedspartner, we have made a revolutionary journey from relying on individual knowledge to becoming a data-driven organization. This collaboration has been a game-changer that has accelerated our success and opened up new opportunities for future growth."

- Fredrik Kristiansen, Key Account Manager at Delespesialisten

What were the challenges?

Before the collaboration with Markedspartner, Delespesialisten faced several challenges:

  • Lack of overview: Information about customers and sales was stored in heads and notebooks, which made it difficult to have a full overview.
  • Lack of data-driven processes: Need for reports, dashboards and insights to analyze performance and results.
  • Little integration: HubSpot was partially implemented, but not optimized.
  • Capacity challenges: Need to increase revenue without increasing staffing.

What did we do?

The collaboration with Markedspartner focused on achieving better structure, data insight and automation through several measures:

Environment

Optimization of HubSpot

Re-configuration of HubSpot to ensure better data integration and structure. Creation of dashboards and reports to measure performance, including sales, campaigns and individual seller performance.



Car parts

AI-based solutions

Development of an AI assistant that can identify which parts a car needs based on registration number. Automation of support processes and chat to reduce manual tasks.
Formula 1

Support for marketing

Collaboration on niche-based campaigns, including planning and sending out newsletters. Sparring and execution of a campaign where everyone who shopped for more than a certain amount at Delespesialisten was entered into a draw for two tickets to the Grand Prix. The marketing partner helped with the draw, lottery management and increasing engagement. The campaign was a great success and they will have the same competition this year.

Data-driven

Data-driven insights

Integration between HubSpot and order systems to provide a full overview of what customers are buying and for how much. Build up a database that collects history and logs, providing a better basis for decisions.

What were the results?

Through the collaboration, Delespesialisten has achieved significant improvements:

  • Full overview: All information is gathered in HubSpot, providing an overview of customers, sales and history.
  • Effective marketing: Niche-based campaigns, such as the Formula 1 campaign, have increased engagement and created better results.
  • Automated processes: The AI assistant has reduced the need for manual support, freed up resources and increased efficiency.
  • Data-driven decision making: Dashboards and reports provide insights that were previously lacking and allow you to compare results against previous years.

Learning and continuous improvement

  • Trust and collaboration: The parts specialist has been fearless and forward-thinking, making it possible to test new ideas and create value.
  • Data integration: Good structure and access to real-time data is essential to achieve insights and results.
  • Iterative approach: Through close collaboration, we have continuously improved systems and processes to meet new needs.

The road ahead

The parts specialist plans to build on its success with:

  • Further developing AI solutions to meet more customer needs.
  • Exploring new markets and channels, such as Finland and mobile apps.
  • Continued optimization of HubSpot and increased use of data-driven campaigns.

"Delespesialisten are great to work with. They are very fearless and dare to take risks. They trust us and believe that the ideas we come up with add value. They are also incredibly good at what they do."

- Anders Sollie Hoff, Head of Digital Advisors, Markedspartner

The collaboration between Delespesialisten and Markedspartner shows how technology, data and good collaboration can transform customer journeys and internal processes. With a focus on innovation and efficiency, Delespesialisten continues to be a leading player in its industry.