An Introduction to HubSpot

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What is HubSpot?

HubSpot is a leading software for CRM, marketing, sales, and customer service, helping businesses attract visitors, generate leads, drive sales, and create delighted customers.

HubSpot Hubs

HubSpot is a cloud-based SaaS solution with ready-made integrations to over 200 applications. The platform is built upon an underlying CRM and comprises six main modules, which can be purchased individually or as a suite.

The six modules are:

Sales Hub

Sales Hub supports all phases of the sales process. It helps your salespeople close more deals, automates daily tasks, provides deeper insights into prospects, and develops customer relationships.

Here you can read more about HubSpot Sales Hub.

Marketing Hub

Helps you increase traffic, convert visitors, analyze results, and create marketing campaigns. Marketing Hub includes tools for automating marketing processes, email, blogging, SEO, and social media publishing.

Here you can read more about HubSpot Marketing Hub.

Service Hub

Service Hub is HubSpot's customer service module. With Service Hub, you gather all information about your customer service interactions in the same system where you manage marketing and sales—one CRM and one data source. With all information easily accessible, you can help your customers more quickly.

Here you can read more about HubSpot Service Hub.

Content Hub

Content Hub is based on CMS Hub and is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that drives the entire customer journey.

Here you can read more about HubSpot Content Hub.

Operations Hub

Operations software that syncs your apps, cleans and curates customer data, and automates processes—ensuring that all your systems and teams work better together.

Here you can read more about HubSpot operations Hub. 

Commerce Hub

Commerce Hub includes all the tools and integrations you need to manage payments in HubSpot. Accept payments, streamline subscriptions, and boost efficiency with automation and reporting.

Here you can read more about hubSpot Commerce Hub. 

Alternatives to HubSpot

There are many software solutions that perform parts of what HubSpot does. The most comparable platforms, which are often evaluated against HubSpot, are Salesforce Pardot, Marketo, Oracle Eloqua, and Adobe Marketing Cloud.

Why choose HubSpot?

1. Ownership and Use of Customer Data
A key reason why many companies choose HubSpot is its management of operationally applicable data. Instead of having dozens of different applications (for email, social media, blogging, CRM, website, etc.), where data is stored separately and doesn’t “communicate” with each other, all the same applications and data are consolidated into one solution. With ownership of the company’s data and insight into customers’ and contacts’ digital behavior, companies gain a competitive advantage that makes it easier to create value for customers and increase the return on marketing and sales.

2. Growth Platform
HubSpot is a platform for companies seeking to drive growth by digitizing, streamlining, and scaling marketing, sales, and customer service. The software supports the entire customer lifecycle, is adapted to how customers buy today, and is therefore a natural first choice for organizations that work according to the inbound methodology.

3. Large Partner Network in Norway
As of April 2024, there are 69 certified HubSpot partners in Norway. Markedspartner is a Diamond partner, the second-highest level, meaning we are among the top 2.2% of HubSpot partners worldwide.

There is also a user group for HubSpot users in Oslo: HubSpot User Groups Oslo, which has been led by Markedspartner since 2015.

4. Market Leader
With over 184,000 customers in more than 120 countries, HubSpot is a world leader in the marketing automation category (around 30% of the market).

5. Skill Development
As a HubSpot customer, you and your organization gain access to various online courses and certifications through HubSpot Academy. Topics cover not only HubSpot products but also content marketing, email marketing, inbound marketing and sales, blog strategy, social media, and more. The training is video-based and supported by a large database of articles, updated with best practices on both subjects and tools.

6. Cloud-Based and Regularly Updated
HubSpot is a cloud-based SaaS platform. Updates occur daily and are immediately available in the solution. HubSpot also has an active user forum where users can vote on desired functionality.

7. User-Friendly
HubSpot has put significant effort into developing a user-friendly and intuitive interface. Onboarding new employees is also very easy, thanks to the comprehensive video-based training provided by HubSpot Academy.

An Introduction to HubSpot

 In this video, you’ll get a brief introduction to HubSpot and an overview of the key features, along with guidance on how to transition to or implement HubSpot in your company. Whether you’re considering adopting HubSpot or already using the platform, you’ll gain valuable insights and practical tips to help you get the most out of your investment. (The video is in Norwegian)

What types of businesses is HubSpot suitable for?

Some believe that HubSpot is a tool best suited for small businesses. That’s not true. HubSpot is a fully viable option for medium and large businesses as well.

What integration options are available in HubSpot?

 

integrasjoner-hubspot

Around HubSpot, there is a growing ecosystem of software integrations, which HubSpot has included in its Connect program. There are over 200 integrations available, ranging from external solutions for CRM, video hosting, surveys, webinars, chat, e-commerce, and automation.

Here are some examples:

  • Microsoft Dynamics CRM
  • Salesforce CRM
  • TwentyThree Video
  • GoToWebinar
  • LinkedIn Sales Navigator
  • Perfect Audience
  • ClearVoice
  • SurveyMonkey
  • Zendesk
  • Shopify
  • Magento
  • Zapier
  • Drift
  • Hotjar

We often build custom solutions for clients using HubSpot, as well as other CRM systems. We provide nightly syncs with other systems or real-time integrations. As mentioned above, there are many ready-made solutions, but we have consultants with extensive experience in integration development who can tailor the solution to meet your specific needs. Markedspartner has been awarded the Advanced CRM Implementation accreditation, demonstrating our expertise in complex CRM implementations, integrations, and enterprise-level migrations. To qualify for this accreditation, a team of our employees has certified in HubSpot Sales Software and HubSpot Sales Enterprise Implementation. We have gone through a rigorous process, including a video interview, a written exam, and practical implementation. Our clients can therefore rest assured that we provide top-level integration capabilities. We are one of 26 HubSpot partners worldwide and one of three in the Nordics to have received the Advanced CRM Implementation accreditation.

How much does HubSpot cost?

HubSpot's pricing is influenced by three main factors: functionality, the number of contacts in the CRM, and the number of user seats required.

While HubSpot offers Free and Starter versions with limited features, most businesses find the Professional tier to be the minimum necessary—especially for the marketing module—to access essential functionalities like marketing automation, blogging platform, SSL, video hosting, and A/B testing.

Example: Starting with Marketing Hub

If you're considering beginning with just the Marketing Hub, the starting price is €792 per month, which includes 2,000 active contacts in the database. For each additional 5,000 contacts, the cost increases by €230 per month.

For companies with more than 50,000 contacts, the Enterprise version becomes more cost-effective. It starts at €3,300 per month, covering 10,000 contacts, with an additional €92 per month for every extra 10,000 active contacts.

How to Purchase and Get Started with HubSpot?

If you’re interested in HubSpot, we recommend contacting a Norwegian HubSpot partner, like us at Markedspartner. The software price is the same whether you buy directly from HubSpot or through a partner, but there are several additional benefits:


    • Assistance from a Norwegian-speaking advisor to choose the optimal HubSpot solution
    • Option to purchase onboarding services
    • Advice from a Norwegian partner with experience in numerous implementations
    • Option to receive help in establishing a strategy for your initiative
    • Option to get assistance with implementation
    • Option to receive support for operations and content production

Are you considering HubSpot or already using HubSpot and in need of a partner? Get in touch, and let’s have a chat!